We are excited to announce our investment in Solace’s Series C round. Here’s why:
The US healthcare system is extraordinarily complex and virtually impossible for millions of Americans to navigate alone. That’s a serious problem when you consider that more than 70 million Americans are currently on Medicare, with millions more aging into the system each year as part of the largest demographic shift in US history. As people live longer, manage more chronic conditions, and interact with an increasingly fragmented set of providers, insurers, and care settings, the cost and complexity of care continue to rise.
Unfortunately, this complexity leads to worse outcomes, higher costs, and deeply frustrating patient experiences. Even highly educated families with medical backgrounds struggle to coordinate care, understand treatment plans, and manage billing and insurance. We believe this creates a generational opportunity for healthcare advocacy to become a core part of how care is delivered, helping patients get to the right care sooner, improving outcomes, and reducing avoidable utilization over time.
Solace is building exactly that. Its platform connects patients with professional healthcare advocates who help schedule appointments, coordinate care, manage chronic conditions, navigate Medicare billing, and resolve insurance issues. Under the hood, Solace pairs this human advocacy layer with purpose-built technology that integrates patient health histories and handles administrative complexity at scale.
A founder-led mission rooted in experience
Solace was founded in 2022 by Jeremy Gurewitz after a deeply personal experience navigating the healthcare system during his mother’s battle with pancreatic cancer. Even with medical training in the family, the process of coordinating care and accessing timely treatment proved extraordinarily difficult. That experience shaped Solace’s core belief: no one should have to navigate healthcare alone.
That conviction is reflected in how the company was built. Solace isn’t a lightweight concierge or informational service; it’s a full-scale healthcare advocacy platform designed to operate within the real clinical, administrative, and reimbursement complexity of the U.S. healthcare system.
Today, Solace supports patients through a growing network of thousands of registered nurse advocates. The company has focused initially on Medicare and Medicare Advantage populations, where the need is greatest and where recent regulatory changes have enabled advocacy services to be reimbursed for patients with chronic and complex conditions. Solace’s model aligns incentives across patients, advocates, and the healthcare system, while creating a scalable foundation for expansion over time.
Why healthcare advocacy matters now
Healthcare advocacy sits at the intersection of outcomes, cost, and experience. As care becomes more specialized and administratively burdensome, patients are left to make high-stakes decisions with limited support. Effective advocacy improves adherence to care plans, helps patients access appropriate specialists earlier, and reduces unnecessary hospitalizations. In the process, it often delivers savings that far exceed the cost of the service itself.
Importantly, advocacy is also becoming measurable. Solace is investing in research and data to better quantify the clinical and financial impact of advocacy, helping establish it as a durable, evidence-based layer of the healthcare system.
Why we’re excited
We invested in Solace because we see a rapidly scaling healthcare business in a massive market, supported by strong demographic tailwinds, favorable regulatory momentum, and clear clinical and economic value. The company’s growth, expanding advocate network, and continued investment in technology, research, and workforce development reinforce our belief that healthcare advocacy can become foundational infrastructure, much like other platforms that have transformed access and administration in adjacent areas of care.
Healthcare advocacy has the potential to become a core component of how seniors and complex patients experience the healthcare system. We believe Solace is defining this category, and we’re excited to partner with the team as they scale their impact in the years ahead.
