Alpha Venture Partners-backed LiveIntent is starting 2015 with a bang, and is poised for higher growth. In the first couple months of 2015 alone, LiveIntent announced some impressive partnerships and accomplishments.
In January, LiveIntent was named among Forbes’ 100 Most promising companies.
Also in January, LiveIntent announced a partnership with the Association of Online Publishers to implement LiveIntent’s real time email ad optimization software and people-based marketing solutions across its newsletters.
Earlier this month, media powerhouse Meredith Corporation announced an email-based native ad partnership with Kraft foods that will be powered by LiveIntent. LiveIntent will deliver Kraft recipes, personalized to the reader’s preferences, in Meredith’s newsletters. Meredith sends 450 million emails per month.
During 2014, LiveIntent doubled its number of employees and top line revenue, increased reach to 85 million Monthly Active Users, grew its total number of publishers by over 50 percent, grew its total number of advertisers by over 40 percent, and increased revenue from their people-based marketing product, LiveAudience, 5-fold from Q3 to Q4.
LiveIntent was Alpha Venture Partners’ first investment in 2014. The investment was part of a $20 million dollar round C led by Bullpen Capital.
Alpha Venture Partners works closely with 40 early stage venture funds with less than $100M under management to provide funding to their best growth stage companies, such as LiveIntent. Family offices participate as limited partners in Alpha Venture Partners to gain access to similar lucrative deal flow.