Lime is hoping New York could warm up the company’s business in a big way. Already the largest market for ride-hailing, the city could soon legalize electric scooters (as well as medal assist e-bikes) and create a pilot program for companies like Lime.
As competition has ramped up, Coupang, the country’s largest ecommerce company, has risen to dominance with its Rocket service promising delivery within a day of millions of products ranging from consumer electronics to fresh produce.
“It really opens up a world of possibilities for people who might want to drive for Uber on a part-time basis but who don’t really need or want to own a car,” Zaid said. “If you’re a grad student who wants to do this one or two days a week, for example, this allows for you to make that happen.”